I think insystems & seein color.
Creative by birth, operator by training. I find the work nobody owns, build the system that replaces it · and make the whole thing look good. Most operators can map the problem. I can build the fix.
The hybrid is the whole point.
Creative instinct
Before the dashboards, I was producing shoots and directing music videos. I see the finished thing before it exists · the campaign, the product name, the look.
- Creative directionProductionBrand & campaign designProduct judgment
Operator's discipline
experience across luxury, big-box, and DTC taught me to think in systems I can actually build · intake, automation, reporting, rollout across thousands of stores.
- Process automationCitizen developmentCross-functional rolloutData & reporting
Most ops people can't ship the creative. Most creatives don't get the business. I do both · so what I make gets used, not shelved.
Everyone knows SPANX red. I built the systems behind it.
Hired on a wholesale contract · I stayed to rebuild whatever was broken: intake, reporting, promos, and the customer-facing creative.
The Return Authorization rebuild.
A Google Form, a spreadsheet, and endless email · replaced by one system I built solo: self-serve rep portal, automated intake, a single source of record, bulk FedEx labels. Nine manual steps became six; three now run themselves. Four teams across seven showrooms depend on it.
Holiday Sip & See
SPANXmas
Brand Assembly
Two manual reports, now automated
Rebuilt two hand-built reports as agentic AI pipelines. Hours of repeat work, gone.
A retail signage toolkit
Sourced vendors, built the budget model, planned the rollout · now in every new-partner welcome kit.
Training deck & education center
Scattered product knowledge, turned into one on-brand learning experience.
Hired to sell · stayed to rebuild
Came on a wholesale contract; ended up rebuilding whatever was broken: intake, reporting, promos, enablement.
Orange-blooded execution across 2, 000+ stores.
The engine room · turning two merchants' strategy into action across 2, 000+ stores and owning the reporting behind it. And I didn't just launch products, I shaped them: I helped name the 3M 3-in-1 Sanding Sponge, managed the national SharpLines → ProSharp transition, and pushed for the medium Pop N Go glove.
Direct to the vendors across five categories · sourcing, planning, and showing up for partners at their brand activations.
HD Floor Protection
38 in × 100 ft, 42 mil · rivals RamBoard.
2-Gallon Homer Bucket & Lid
The icon, sized down.
3M 3-in-1 Sanding Sponge
Helped name it, then built the delivery strategy.
Pop N Go Gloves · Medium
The size I proposed.
3M ProSharp Tape
Managed the SharpLines → ProSharp changeover.
Depot
Homer Awards · worn as patches on my apron
Peer- and leadership-nominated recognition at THE HOME DEPOT. Tap a patch for the real handwritten note.
Same instincts, pointed at culture.
Before the spreadsheets, cross-functional execution started on set · producing shoots, directing music videos, running full PR campaigns, and turning an artist's world into brand and merch.
Right hand to a major recording artist, and a creative consultant for entertainment clients. I book and scout shoots, creative-direct music videos, build the decks, run the PR, and ship the social-first brand deliverables · turning a concept into a shoot, an edit, and a rollout. The same operator's instinct, pointed at culture.
An album rollout, end to end
For a recording artist's EP release I owned the rollout · the creative direction, the go-to-market marketing plan, and the physical PR packages that shipped to press: vinyl, custom inserts, and branded merch, boxed and sent.
Cartoon-doll sticker merch
I turned a recording artist's real editorial looks into custom Bratz-style dolls, then a sticker line. Tap a doll for the before & after.
See before & after →A compact archive of direction, production, styling, design, and behind-the-scenes work. Open a frame for a closer look.
The chapters that built the operator.
Lafayette 148 New York
Assistant BuyerA women-owned luxury house with its own atelier · the best brand you've never heard of. I built my first automated sizing tool with engineering, and learned high-end assortment discipline across a ~400-door network.
The Vintage Twin
Store Manager · Denim SpecialistAn all-denim SoHo institution, and my ops bootcamp. High traffic, one-of-a-kind inventory, a team to lead. I ran ops, merchandising, and the floor · and earned my stripes fitting anyone in vintage denim with just a look.
The consumer lens.
Additional experience across specialty, fashion, footwear, jewelry, and department-store retail gave me direct exposure to how customers discover, evaluate, try, compare, and buy product.
The things I've built.
Rep Submission Portal
Self-serve RA form for 1, 600+ accounts · type-ahead search, validation, instant confirmation.
Try itRA Hub Console
Internal approvals, bulk labels, and credit reconciliation across four teams.
Try itThis Portfolio
The site you're reading · designed and built with AI, end to end.
Product Training Deck
On-brand product education for reps and partners.
Digital Education Center
A self-serve learning hub for product knowledge.
Signage Budget Model
Interactive scenario cost model · a live slice lives in the SPANX section.
Agentic AI Reports
Two manual reports, rebuilt as automated pipelines.
Brand Graphics
Campaign and social-first graphics across brands.
Operator's instincts, builder's hands.
I sit in a rare overlap: people who understand the business, and people who can build the systems behind it. Most ops folks can't ship the automation; most builders don't get the business. I do both · so what I make gets used, not shelved.
A University of Georgia Fashion Merchandising grad with experience across luxury, big-box, DTC, and specialty retail. Everywhere, the same throughline: make the work simpler for the people doing it.
Consumer intuition
Years spent close to the customer taught me to notice what creates interest, hesitation, trust, and ultimately a decision.
Creative judgment
I care about whether something feels right, not only whether it technically works · from brand expression to the final deliverable.
Operational thinking
I see the gaps between people, process, and tools quickly · then turn ambiguity into something a team can actually run.
Builder mentality
I don't like stopping at the recommendation. I build the workflow, deck, automation, system, or experience that moves the idea into use.
I once worked for Ryan Seacrest's stylist.
I've lived abroad on three different continents.
I'm a twice-published author · fashion-history research and a prize-winning play.
What colleagues put in writing.
Every line here is handwritten · pulled from an actual Homer Award.
"You are the glue that holds us together."
Noelle Wallace · Associate Merchant
"Thanks to your guidance, our team is now more effective in driving success."
Gabe Cavalheiro · UX Director
"Your partnership and excellent service to our associates and customers."
Jessica Campbell · Divisional Merchandise Manager
Fix the process everyone works around.
For teams that know a workflow is broken but don't have the bandwidth · or technical resources · to rebuild it. I find the manual bottleneck, redesign the process, and build the tool behind the new way of working, often with no new software spend.
Process redesign
Map the workflow, remove unnecessary steps, clarify ownership, and create a reliable system of record.
Automation builds
Turn repetitive work into documented, maintainable workflows using tools such as Power Automate, SharePoint, Python, and AI.
Enablement & reporting
Build the training, reporting, and handoff your team needs so the new process actually gets adopted.